FUSE Live

CIBC Canada 150

  • Develop and execute an integrated experiential strategy supporting the CIBC / CANADA 150 program / platform and its partnerships. This includes: Canadian Heritage, Ottawa2017 and May 15 (CIBC 150).
  • Canadians were feeling optimistic and excited to be Canadian. Many felt that there hadn’t been an opportunity to rally and show this pride on Canadian soil since the Vancouver Olympics / Toronto Pan Am.
  • CIBC shared the same milestone in turning 150 and once Canadians learned this they felt the connection between Canada/CIBC 150 connection was interesting and legitimized their involvement in the celebration.
  • To celebrate the shared milestone CIBC created unique and non traditional partnerships to showcase our relationships with Canadians for the last 150 years and inspire them to share what they love about Canada.
  • The integrated campaign was anchored by the hashtag, #StandForCanada which served to create a digital mosaic of Canadian pride.
  • It came to life through events and executions across the country, a partnership with Ottawa 2017 to own the country’s capital for the year, as well as a partnership with Immigration Canada to celebrate new Canadians at citizenship ceremonies. It culminated on Canada day with an on stage production at official Canada day celebrations across the country.
  • 19 Cities
  • 25 Activations
  • +200 Million Impressions
  • #1 share of voice amongst financial institutions
  • Develop and execute an integrated experiential strategy supporting the CIBC / CANADA 150 program / platform and its partnerships. This includes: Canadian Heritage, Ottawa2017 and May 15 (CIBC 150).
  • Canadians were feeling optimistic and excited to be Canadian. Many felt that there hadn’t been an opportunity to rally and show this pride on Canadian soil since the Vancouver Olympics / Toronto Pan Am.
  • CIBC shared the same milestone in turning 150 and once Canadians learned this they felt the connection between Canada/CIBC 150 connection was interesting and legitimized their involvement in the celebration.
  • To celebrate the shared milestone CIBC created unique and non traditional partnerships to showcase our relationships with Canadians for the last 150 years and inspire them to share what they love about Canada.
  • The integrated campaign was anchored by the hashtag, #StandForCanada which served to create a digital mosaic of Canadian pride.
  • It came to life through events and executions across the country, a partnership with Ottawa 2017 to own the country’s capital for the year, as well as a partnership with Immigration Canada to celebrate new Canadians at citizenship ceremonies. It culminated on Canada day with an on stage production at official Canada day celebrations across the country.
  • 19 Cities
  • 25 Activations
  • +200 Million Impressions
  • #1 share of voice amongst financial institutions