FUSE Live

CIBC Aventura Suitcase

  • As a sponsor at the GTAA (Pearson Airport) and new sponsor of Whistler Blackcomb, the CIBC Aventura card team  wanted an activation that created ‘card envy’ for consumers who did not bank with CIBC while also establishing themselves as the  ‘The Official Bank of the GTAA and Whistler Blackcomb’.
  • WIth low but growing awareness, Aventura needed some high impact live connectivity to educate consumers on its merits versus other travel and points cards
  • Knowing most consumers are racing through the airport to catch a flight or are at Whistler to ski, have fun, and spend time with family the activation needed to be truly breakthrough in order to capture their  attention
  • Keeping it fresh this program has had a few iterations; it was initially designed as a fuselage and has since evolved to an oversized travel suitcase
  • Both designs include an Aventura Vending Machine with an ever evolving UX
  • Both iterations interacted with consumers at  the GTAA and the suitcase interacted with Whistler Blackcomb guests
  • Card holders were surprised and delighted with great prizing and non-cardholders felt the envy!
  • 7 activations
  • 113 active days
  • 1,131 new card sign ups
  • 3,295 prizes distributed
  • 15,000+ total interactions
  • As a sponsor at the GTAA (Pearson Airport) and new sponsor of Whistler Blackcomb, the CIBC Aventura card team  wanted an activation that created ‘card envy’ for consumers who did not bank with CIBC while also establishing themselves as the  ‘The Official Bank of the GTAA and Whistler Blackcomb’.
  • WIth low but growing awareness, Aventura needed some high impact live connectivity to educate consumers on its merits versus other travel and points cards
  • Knowing most consumers are racing through the airport to catch a flight or are at Whistler to ski, have fun, and spend time with family the activation needed to be truly breakthrough in order to capture their  attention
  • Keeping it fresh this program has had a few iterations; it was initially designed as a fuselage and has since evolved to an oversized travel suitcase
  • Both designs include an Aventura Vending Machine with an ever evolving UX
  • Both iterations interacted with consumers at  the GTAA and the suitcase interacted with Whistler Blackcomb guests
  • Card holders were surprised and delighted with great prizing and non-cardholders felt the envy!
  • 7 activations
  • 113 active days
  • 1,131 new card sign ups
  • 3,295 prizes distributed
  • 15,000+ total interactions