FUSE Live makes senior hires to bring more strategic content-worthy brand experiences to life

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— Toronto live experience agency makes hires for expanded experiential opportunities —

Toronto, ON.  In a space where clients are increasingly demanding more from experiential marketing, FUSE Live is announcing a considerable investment in four key hires to strengthen its team for new and expanded business opportunities. Following the recent hire of new ECD, Steve Miller at FUSE (fusemg.com) last month, and coinciding with the Toronto independent agency’s creative shift and recent growth, its experiential division is pleased to add the new people in the roles of group account director, account manager, account coordinator and production manager to its team.

“At the end of the day, we work in consumer experiences and our role is to build authentic, human connections for brands,” said Aleena Mazhar, partner, VP of FUSE Live. “Through these key hires, we can ensure our projects are grounded in strategy and strong creative that ultimately drive business for brands.”

Lindsay Ditkofsky joins the agency as group account director, bringing an integrated lens to how the FUSE Live team makes the live brand experience an integral part of a marketing campaign.  With almost a decade of experience working in the marketing and digital world, she has worked with Wal-Mart, Honda, Burger King and Air Canada on a mass marketing scale and in the last year, she led a team to form an integrated marketing process bringing together all branding aspects of Maple Leaf Foods. 

Alyson Kincaid joins as account manager, responsible for organizing logistics at events and ensuring clients’ brand messages come across within the experiences.  She brings a fresh perspective to the agency world having worked in live events for the non-profit industry, including sponsorship activation with her role in the WE Day operations for the WE charity. 

Amanda Fusco joins FUSE Live as production manager to bring brand activations to life.  Ms. Fusco has been working in events since 2014, including working with Corus Entertainment’s in-house production team.  Highly proficient in the production world, she assisted with event planning and coordination for WE Days across North America and by working on popular TV channels, YTV and CTV’s The Launch.

Now joining FUSE Live in the role of account coordinator, Lily Evans has worked in-field for the agency for the past year.  Coordinating and planning events since 2013, she began her career in music and entertainment where she worked with a wide range of companies like NBA and Nintendo Canada.  With a management background, she quickly evolved within the XM industry to managing teams and activations.

Continued Ms. Mazhar, “Experiential is becoming more of an integrated play, and our approach is strategic, driven by big creative ideas and amplified by what’s next in media.  FUSE Live’s creative philosophy and these recent hires will help the team bring more impactful and content-worthy brand experiences to life,” she concluded. 

About FUSE Live  

FUSE Live initiatives are rooted in data and cultural research to create impactful campaigns that will be noticed, talked about and shared. FUSE Live leverages these insights to drive its strategies and creative with the goal to deliver against objectives.  This includes amplification of XM events via targeted media and consumer storytelling, to gain greater impressions, engagements and exponential brand affinity.  For more information visit fuselive.ca and on Instagram instagram.com/fuselive.xm/.

About FUSE

Based in Toronto, FUSE (fusemg.com) is an independent creative agency that believes when you fuse smarts + creativity, anything is possible. Across all three groups (Advertising, Experiential and Health) that belief creates, invents and permeates, and has laid the foundation for developing award-winning, results-driven work. With a proven track record as a valued partner to a roster of leading North American and global clients, FUSE works in true collaboration to build brands and ultimately, turn heads.  For more, visit fusemg.com