FUSE Live and Movember Bring Pop-Up Barbershop to Montreal’s Grand Prix
Toronto live experience agency has partnered with the Movember Foundation to bring a barbershop to the Paddock Club that will encourage attendees to talk about men’s mental health.
Toronto, ON – FUSE Live, the experiential arm of FUSE agency, has partnered with the Movember Foundation to create a barbershop for Montreal Grand Prix attendees. The barbershop will provide male grooming in the Paddock Club and be an opportunity to promote conversation surrounding men’s health.
Dan Cooper, Movember Foundation commented, “Men are dying too young, six years younger than women, for highly preventable reasons. The importance of talking can’t be overlooked. We know that if we get men to open up a little more and simply have a conversation around their wellbeing, we can save lives. The ‘Wingman’ barbershop aims to provide cuts and conversations; we want men to know they can rely on their wingman.”
“Conversation and social connections are essential when it comes to talking about your health,” said Aleena Mazhar, VP and Partner at FUSE Live. “We aim to support Movember making a mark on men’s health by creating a safe place that men can talk about their mental health with people they trust. We know that human connection has that power to make a difference, and we are honored to have been invited to create a barbershop that influences and engages with young men.”
Barbers will be provided by Crisp and the activation will run from June 7-9 in Paddock Club at the Circuit Gilles-Villeneuve in Paddock Club, servicing approximately 4000 attendees are over the three days.
Marketing & PR Manager at FUSE
Based in Toronto, FUSE is an independent creative agency that believes when you fuse smarts + creativity, anything is possible. Across all three groups (Advertising, Experiential and Health) that belief creates, invents and permeates, and has laid the foundation for developing award-winning, results-driven work. With a proven track record as a valued partner to a roster of leading North American and global clients, FUSE works in true collaboration to build brands and ultimately, turn heads. For more, visit fusemg.com.
About Movember Foundation
The Movember Foundation is the global men’s health charity. The Foundation raises funds to deliver innovative, breakthrough research and support programs that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,200 projects focusing on prostate cancer, testicular cancer and suicide prevention. In addition to tackling key health issues faced by men, the Foundation is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The Foundation’s vision is to have an everlasting impact on the face of men’s health. Join the movement at Movember.com.