Brand “Sharing” that Creates Growth!

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IMI does an annual survey that evaluates what drives the impact of marketing tactics on consumer trial, purchase, sharing, loyalty,….

Consistently (over 20 years+) consumers admit that when they engage “live” with a brand they are more likely to try and to buy.

Chart showing how consumers react with a brand

Consumers then go on to explain that when the engagement is worthy and relevant they share – and they do so an an alarming rate…

Consumer sharing behaviour

Which begs the question….if live engagements drive trial, purchase and shares – then doesn’t it just make sense that brands should be activating live experiences or even better yet…Adversperiences! (mic drop for the 2nd time this week!)