FUSE Live

Announcing our Strategic Alliance with Amplify Solutions Inc.

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Amplify Solutions Inc. (amplifysolutions.ca) a fresh, vibrant agency with an entrepreneurial mindset dedicated to youth, student and digital Influencer marketing, is proud to announce it has formed a strategic alliance with FUSE LIVE, the XM division of FUSE Marketing Group (www.fusemg.com).  Amplify — founded by Kieran Mathew (www.kieranmathew.com), a 22-year-old leading youth marketer with insights shared in leading global business publications including Forbes Inc.EntrepreneurHuffington Post and Inc. — has delivered high performing campaigns and immersive experiences for brands ranging from Fortune 500 companies to tech start-ups.  With their new and differentiated model, Amplify and FUSE LIVE together will offer expanded services in-house, in youth and student-focussed experiential, brand ambassador and digital influencer campaigns, both internationally and nationally with local market specialization.

“Our vision? To be the top youth marketing firm in North America,” stated Mr. Mathew, CEO, Amplify.  “We’re fortunate to have experienced leaders at FUSE supporting us as we work to earn loyalty for our clients.  Digital media is saturated, everyone is competing for attention, and the Gen Z cohort does not want to be sold to.  So how does a brand cut through saturated social feeds, engaging customers and driving conversions while not actively selling a product?”

He continued, “One has to constantly interact with consumers to stay relevant and make a positive impact, creating immersive experiences with digital touchpoints to spark emotional ties to brands.  Influencer marketing is a staple in interacting meaningfully with consumers and most brands are not doing it well nor speaking our language.  Amplify is here to help.”

It’s all about that place:  network and localization on campus

Brands continue to activate the same way on all campuses across the country; however, on-campus culture is too segmented to make an impact in this way.  Brands must find methods to build friend-like relationships with young consumers, inspiring trust and engagement, leading to conversions and loyalty.

With 2 million students growing at three per cent a year, $40 billion in buying power and potentially lifelong customers, with 50+ hours per week spent on social media viewing 12,000+ ads daily,* localization of the experience for the post-secondary student market is the key.  Brands that have successfully executed digital influencer and experiential campaigns with localized elements conducted by Amplify and FUSE to-date include St. Ives/Unilever, Corby, CIBC, Cashmere, Ricola and Lyft, among others.

“We’ve incubated Amplify because they have a like-minded approach to connecting brands and consumers, they have an extensive network on campuses across the country, and can provide a deep dive into on-campus culture and function,” added Nicole Gallucci, partner, FUSE LIVE.  “They’ve built Canada’s largest student influencer platform.  In addition, we share a common belief in the importance of “storyliving” and providing “adversperiences.”  With our expanding XM and FUSE LIVE teams, combined with our depth and breadth of experience across many categories, the alliance is a win-win.”

Concluded Mr. Mathew, “Our goal is to deliver national campaigns with a localized feel through creating content and experiences, tailored for students, by students.  Amplify offers clients a network of micro-influencers who help us create authentic, grassroots experiences and digital content.  The value of peer-to-peer marketing in this segment is endless.  This is the experience generation – and together with FUSE, we are reaching them.”