The Purpose Predicament

Sponsorship and brand purpose are connected today in a way that they have never been before. This is due to an evolution in brand strategy, which demands that brands take a stand in what they believe in. Why? Because consumers are more bombarded with advertising and content than ever before. Meanwhile, they’re also looking for […]

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Solve Your Most Important Business Challenges – Take a Workation!

https://www.theglobeandmail.com/business/careers/leadership/article-ten-ways-to-optimize-a-workation/

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Planning budgets for next fiscal? Your CMO may be more aligned than you think.

Planning budgets for next fiscal? Your CMO may be more aligned than you think.

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Events consistently outperform all other methods and mediums of connecting to consumers – the facts speak!

https://nicolegallucci.ca/when-the-research-is-consistently-over-93-you-have-to-listen/

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Announcing our Strategic Alliance with Amplify Solutions Inc.

Amplify Solutions Inc. (amplifysolutions.ca) a fresh, vibrant agency with an entrepreneurial mindset dedicated to youth, student and digital Influencer marketing, is proud to announce it has formed a strategic alliance with FUSE LIVE, the XM division of FUSE Marketing Group (www.fusemg.com).  Amplify — founded by Kieran Mathew (www.kieranmathew.com), a 22-year-old leading youth marketer with insights shared in […]

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FUSE LIVE rebranding speaks to our philosophy and our growth

We are excited to introduce FUSE LIVE, the XM and live content practice of FUSE Marketing Group Inc. (www.fusemg.com) launched in 2016 by Nicole Gallucci, author of Adversperience (https://nicolegallucci.ca/adversperience/) a new rebranding to underscore the agency’s evolution. Since its inception, the division has experienced significant growth with both existing and new clients. FUSE LIVE continues […]

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The Ageism Conversation Continues…

This blog is a follow-up to my recent article in the Globe and Mail on Ageism. The response to my article was far greater than I expected.

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Being Human in an Ever Developing AI World

Side by side in my mailbox, 2 newsletters that I subscribe to appear. One from Robin Sharma titled, “How to be Human” and the other from Cramer titled, “Generative Intelligence (AI): What it is and Where its going.”

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The Museum of Selfies – for real!

I am heading to California this weekend and in my search for interesting things to see and do I uncovered The Museum of Selfies. It’s a real thing!

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Brand “Sharing” that Creates Growth!

Consistently (over 20 years+) consumers admit that when they engage “live” with a brand they are more likely to try and to buy.

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